Once you’ve connected Semrush MCP to your AI assistant, you can ask questions about Semrush data in natural language.
How to write an effective prompt
Tell your AI assistant what you want to do and ask it to use Semrush data. Include details like your domain, keywords, or target country, and say how you want the results formatted.
Write your own prompt, choose a ready-to-use workflow from the Semrush MCP prompt library, or try a starter prompt below. Replace any placeholders with your own details.
Starter prompts
To get started right away, copy any of the prompts below and adapt the bracketed placeholders to your domains, competitors, and markets.
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Find top organic competitors |
"Find the top organic search competitors for [domain] in [country], ranked by keyword overlap and traffic share." |
| Discover keyword gaps | "Identify high-intent keywords that [competitor domain] ranks for but [my domain] does not, prioritizing keywords with commercial intent and manageable difficulty." |
| Identify quick-win content updates | "Analyze [domain]'s organic keywords and suggest content topics where rankings are between positions 8–20 and could realistically reach the top 5." |
| Compare backlink profiles | "Compare the backlink profiles of [my domain] and [competitor domain] and list high-authority referring domains linking to competitors but not to us." |
| Generate weekly intelligence brief | "Generate a weekly intelligence brief comparing [my_domain] to the following competitors: [competitor_domains] in [country]. Summarize competitor organic growth, top traffic sources, key drivers, and implications for SEO, marketing, and product teams." |
| Automate client monthly reports | "Create a monthly SEO performance report for [client domain] including organic traffic changes, top 10 performing keywords, ranking improvements vs last month, and a comparison against [competitor domain]. Format as an executive summary suitable for client presentation." |
For the full collection of workflows, see the MCP prompt library.