Semrush for building off-site authority
Build brand trust beyond your website
Backlinks still build authority. But now, brand mentions from the right media build AI visibility too. Semrush gives you the data and outreach tools to win both.
Off-site visibility now runs on two tracks
Authority used to only mean backlinks. Now it means brand mentions, backlinks, and AI citations. Semrush shows you exactly which targets are worth pursuing.
One of the primary ways I use Semrush is for its competitive analysis capabilities in order to win new business. Nine times out of ten, I'm able to demonstrate an insight into a prospect's business that they themselves did not know.
David Erickson
Senior Digital Strategist, Tunheim
A full workflow for your off-site visibility
Find media outlets cited by AI
See which outlets AI platforms actually cite when answering questions about your topic. Prioritize coverage targets by citation frequency, outlet traffic, and audience relevance.
Run outreach workflows
Send pitches and press releases from your authenticated domain. AI generates pitches at scale without sacrificing your personal touch. Schedule follow-ups automatically and track your success metrics in one place.
Monitor brand mentions
Monitor brand mentions across the web in real time and tie media coverage to your specific outreach campaigns. Negative mention alerts let you respond before a story runs away from you.
Discover your backlink opportunities
Semrush's backlink database covers 43T+ links across 390M+ referring domains, with ~10B pages crawled daily. Find the right link opportunities to build your digital authority.
Google Maps
Google search & AI Overviews
Yelp & local directories
Mobile & desktop search
Every tool you need for off-site visibility
Don't just take our word for it
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Marketers all over the world trust Semrush
28M
Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
21
Times awarded best SEO software suite
Learn more about growing visibility beyond your site
FAQ
AI-Cited Media is a feature in Semrush’s AI PR Toolkit that shows which outlets are most frequently cited by LLMs like ChatGPT, Perplexity, and Gemini when discussing your topic. It includes outlet-level traffic and audience insights so you can prioritize the coverage targets most likely to drive AI visibility.
Standard link building focuses on building website authority for Google. Semrush connects link authority to AI citation data so you can identify outlets that drive both Google rankings and LLM mentions. The strategy is the same, but the return is doubled.
No, you don’t need PR experience to use Semrush’s AI PR Toolkit. The toolkit, including the media database, AI-generated pitches, and CRM tools, is designed for teams without a dedicated PR background. The workflow is guided: find relevant journalists, generate a personalized pitch, send from an authenticated domain, and track results — all in one platform.
Media Monitoring includes real-time brand mention tracking across the web, campaign attribution to tie coverage to outreach, and AI-generated summaries that highlight key coverage. This tool is included on the AI PR Toolkit Pro plan.
Semrush’s AI PR Media Database contains 600,000+ journalist profiles, each with recent work, coverage focus, and audience data. AI-powered keyword and topic search surfaces the most relevant journalists for your pitch.
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