7 free SEO tools to boost visibility & traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
Google My Business: A guide to Google Business Profile
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
Semrush vs. Moz: Which is better in 2026?
Compare Semrush to Moz by key differences in keyword databases, AI visibility research, pricing, tracking frequency, and SEO features to choose the right platform for your team.
Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
10 SEO best practices for Google and AI search
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
18 SEO KPIs to measure organic & AI search performance
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Enterprise SEO: What it is & how to build a winning strategy
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
Why is SEO important? 11 reasons it still matters.
SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.